“HOW DO WE KNOW OUR STORIES ARE MAKING A DIFFERENCE? AND HOW DO PROVE IT TO OTHERS?”
We’ve been asked these two questions by almost every organization we work with.
So, we partnered with Wilder Research to help find the answers. First, we reviewed the literature on personal stories and persuasion. Then we interviewed organizational leaders about how they prepare their storytelling advocates for success and how they evaluate their effectiveness.
With that information, Wilder prepared this evaluation toolkit—available to you for free. Just fill out the form to the right and we’ll email your copy.
We look forward to hearing from you!
